Search Engine Optimization: A Quick Overview
Need a generalized overview of Search Engine Optimization (SEO) and how it can be used to benefit you? We found a really great comprehensive video put together by Common Craft and Search Engine Land. They partnered to create a video that puts the process of SEO into layman’s terms. After watching this video you will have a general understanding of SEO and how it can increase your visibility on search engine sites like Google and Bing.
You can watch the video now.
The importance of words on your website is the most important tip you should take away from this video. This is why it is important to have a focused brand and mission for your company. Often the words associated with your company and product will be featured in your mission, values, and services. The more those words repeat in your content, titles and links, the better your ranking on search engine sites.
The same is true for links. The more relevant links you have linking to and from your site, the better your visibility on major search engines. Now what is a relevant link? A relevant link contains content that is similar to your own. For example, the Great Miami Outfitters site that sells outdoor gear has links to Go 4 the Outdoors and Five Rivers MetroParks, sites that have outdoor activity related content. If you have a website about fly-fishing, it’s not going to help your search visibility if you have a link to Barbie.com. To determine where your website stands now, you can use tools like Age of Domain, Number of Back Links and Alexa Rank to track your website history, current links, traffic volume and compare your site to your competitors.
At Schlegel Creative, we can help you build a brand or a website that will give you more visibility on search engine sites. We can figure out a series of key words that will target the kinds of consumers you want to find your product or service. We can even brainstorm some ways to generate internal and external links that are relevant to your site. As discussed in a previous blog post by Mike, we can build your website in WordPress, which is very user friendly. We will teach you how to update and add content to your website on WordPress, thus giving you complete control of your site long after our job is done. A website that stays active, not static will not compromise its visibility on the web.
In short, you don’t have to be an SEO expert to get the results you want. That’s why we’re here to help. Your search took you here, so don’t hesitate to get in touch.