More Productivity than Talk
Your Initial Meeting with Schlegel Creative.
Pulitzer Prize winning author and humor columnist Dave Barry once said, “If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be ‘meetings.’” At Schlegel Creative Resources, we oppose this viewpoint by being more proactive with our meeting agendas. We like to give prospective clients a list of questions to start thinking about before we even hit square one.
Disclaimer – this is not a homework assignment. We do not expect you to have every answer spelled out to a tee, but we also don’t want our initial meeting to be the first time you’ve had to ponder these questions.
So please take the time to, at least, skim the following questions. This way we will better ensure that your company will be able to reach its full potential. We’ll let someone else worry about the rest of the world.
Basic Marketing Assessment
What marketing tools are you employing now at your company?
– Do you have name recognition?
– Do you have a logo?
– Do you have a website?
– Do you use social media?
– Do you use collateral (brochures, business cards, folders, etc.)?
– Do you advertise? (print, radio/tv, web, other)
– Do you promote by being a sponsor of a group or an event?
What is working?
What is not working or could work better?
Who are your competitors?
Why do your customers/clients come to you over your competitors?
Who is your current target audience?
Who are you trying to reach?
What new audiences do you want to target?
How do clients/customers find out about you?